About Capital Nuts

Your growth partner in the global consumer sector

Company Overview

Capital Nuts is a consumer investment and M&A fund committed to globalization, specializing in the D2C (Direct-to-Consumer) sector, with a focus on opportunities in digitalization, intelligent transformation (AI implementation), and global expansion.
Since its founding in 2013, it has established offices in Xiamen, Shenzhen, China, and Tokyo, Japan, supporting traditional consumer brands in achieving global business growth.

We are honored to have received support from our Japanese partners, including listed Japanese companies and executives of prominent Japanese corporations, for the establishment of Capital Nuts Japan.

Capital Nuts Japan focuses on assisting traditional Japanese consumer brands to expand into overseas consumer markets such as China, Europe and the United States through online channels.

Our Track Record and Global Reach

As of 2025, Capital Nuts has invested in over 100 enterprises, with a total investment exceeding $200 million USD. We take pride in the global competitiveness of our portfolio:

  • 60%+ of our portfolio companies derive more than 60% of their revenue from international markets.
  • 60%+ of their total revenue is generated through online channels.
  • Our market footprint spans North America, Europe, the Middle East, South America, and Southeast Asia.

Many of our global brands, including UGREEN, Epeios, Laifen, Ulanzi, and Lilysilk, have established a robust and successful presence in the Japanese market.

Investment Philosophy: Long-term Value Creation

We specialize in early-to-mid stage investments in globalized, digital consumer projects. Our investment horizon is built on a year 8 to 10 holding period, reflecting our deep-seated belief in long-term commitment. We prioritize sustainable value growth over short-term profits or immediate dividends, ensuring our interests are fully aligned with the future-facing vision of our partners.

Proven Success and IPO Milestones

As a key early-stage investor, our track record of successful exits includes several landmark IPOs:

  • SAILVAN TIMES(301381.SZ)
  • ECLICKTECH(301171.SZ)
  • UGREEN(301606.SZ)
  • QINGCI GAMES(6633.HK)
  • Jingjin Equipment(603279.SH)

Additionally, more than 15 companies within our portfolio are currently in the IPO pipeline.

Our Vision for Japan: Revitalizing Tradition through Innovation

With the establishment of our Tokyo office in 2025, Capital Nuts is actively seeking partners in the Japanese consumer sector to co-expand into the global arena.

While many of Japan’s most prestigious legacy brands currently face challenges such as stagnant growth or declining brand equity, we recognize the immense "latent value" that remains untapped within them. By injecting our "triple engines" of Globalization, Digitalization, and Intelligence, we aim to accelerate brand transformation. Together, we will co-create a "Modern Revival," ensuring these iconic brands continue to thrive and inspire the next generation on a global stage.

Investment Philosophy

Long-term Value Creation

We pursue sustainable long-term value creation, not short-term gains.

Global Perspective

We possess profound insights to help consumer brands succeed in global markets including China, Europe and the United States.

Co-creation with Founders

We grow together with portfolio company founders as true partners.

Integrity & Transparency

We act with integrity and transparency toward all stakeholders.

Compliance

We conduct all investment activities in full compliance with Japan's Financial Instruments and Exchange Act and related regulations. For the TOB, we have properly filed with the Financial Services Agency and are implementing highly transparent information disclosure.

All our investment activities fully comply with relevant laws and regulations. We prioritize investor protection and strive to ensure appropriate information disclosure and transparency.